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Decision
Sunk Cost Fallacy
Loss Aversion.
The article
If
We continue investing in a failing tech stack/project because "we've already spent so much on it." The brain hates admitting a loss.
Then
“Ask: "If we started today with zero investment, would we choose this path?" If no, kill it.”
Unless
Zero-Based Budgeting
Source
Hal R. Arkes & Catherine Blumer, The Psychology of Sunk Cost (Organizational Behavior and Human Decision Processes, 1985).
Go to the sourceSee also