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Interaction
Hick's Law
Choice Overload.
The article
If
The time to make a decision grows logarithmically with the number of choices: T = b·log₂(n+1). More options do not just add visual clutter — they measurably slow every user down.
Then
“Cut the number of choices on any screen or API surface to the few that matter; push the rest behind defaults and progressive disclosure. Fewer doors, faster decisions.”
Unless
Progressive Disclosure / Sensible Defaults
Source
William E. Hick (1952) and Ray Hyman (1953) — the "Hick–Hyman Law."
Go to the sourceSee also