Jevons Paradox

If

Making a resource cheaper to use per unit lowers its effective price and can raise total consumption instead of lowering it — the efficiency gain is spent on more usage rather than banked as savings.

Then

“When you make something cheaper — compute, storage, an internal API — expect demand to balloon; provision and budget for the rebound instead of assuming a net reduction.”

Unless

Cap the Rebound — pair efficiency with a quota, cap, or price signal to actually capture the savings